Allison Kirby University of San Diego

Projects

This page features a selection of projects that reflect my hands-on experience at the intersection of creativity, strategy, and analytics. From internships to academic and personal work, each project highlights how I approach problem-solving, building brand awareness, and creating purposeful, data-informed content.

Blue presentation slide for a Google Ads Campaign for the Hahn School of Nursing at the University of San Diego.

Google Paid Ads Campaign

Last semester, in my Digital Marketing course, I collaborated with a team to manage a paid advertising campaign for the Hahn School of Nursing at the University of San Diego. We partnered directly with the school’s marketing manager to develop keyword strategies and ad copy, testing and optimizing our approach across three campaign rounds. By analyzing performance and refining our strategy each round, our campaign achieved the highest results in the class, earning an 8.69% click-through rate, 2,977 total clicks, and 34,270 impressions.

Poppi Mock Campaign

On my own time, I created a mock promotional campaign for Poppi, a better-for-you soda brand whose colorful, playful marketing I’ve long admired. This passion project allowed me to strengthen my skills in Canva, visual storytelling, and brand alignment while working within an established identity. I produced a short promotional video featuring Poppi’s popular flavors arranged in a rainbow order to maximize visual appeal and stay true to the brand’s vibrant, fun personality.

Visual to promote a student-athlete podcast. Large microphone in center of photo.

Social Media Client Project

In my Social Media Marketing course, my team and I partnered directly with a student-athlete client to develop a customized social media strategy aligned with his personal brand and goals. We created a tailored social media plan and a two-week content calendar focused on growing his Instagram following and increasing awareness for his podcast. After delivering the strategy, we monitored his social channels and saw him actively implement our recommendations, making it especially rewarding to see our work applied in real time.

Screenshot of Ascent360's LinkedIn page showing the redesigned banner

LinkedIn Banner Redesign

During my internship at Ascent360, I was asked to refresh the company’s LinkedIn banner to better align with competitors and modernize the brand’s visual presence. I took on the redesign using Canva, incorporating Ascent360’s brand colors and a dynamic “data wave” pattern to reflect their data-driven marketing approach. To clearly communicate the company’s value at a glance, I added a concise, punchy tagline supported by key features and services, along with hotel icons to highlight their focus on the hospitality industry. The updated banner was well received by the team and is currently live on Ascent360’s LinkedIn page.